Head of Product Design with 20+ years of experience shaping product strategy and leading global teams in Agile environments. I own the end-to-end product design lifecycle from deep user research to scaling enterprise design systems across web and mobile, leveraging AI-driven methodologies to accelerate workflows and elevate user experience. I bridge design, technology, and business strategy to turn complex requirements into intuitive digital products, empowering teams to deliver exceptional work.

Experience

• Head of Product Design
  Qooper Mentoring Software -  Chicago, United States - Remote
  Jul 2023 - Jul 2026
  
  

  • Directed global product design vision and strategy, successfully bridging user-centric design with business growth across web and mobile platforms.

  • Scaled and mentored a cross-functional product design team, integrating AI methodologies into prototyping and design-to-development handoff to accelerate concept and design phases by 35%.

  • Built and scaled our enterprise design system, embedding user research and product analytics into the lifecycle to accelerate time-to-market by 50% across web and mobile platforms.

    
    

• Sr. Product Designer
  Qooper Mentoring Software -  Chicago, United States - Remote
  Feb 2021 - Jul 2023
  
  

  • Led the overall product design and user experience strategy for Qooper across web and mobile platforms, translating user insights into scalable design solutions.

  • Directed key design and redesign initiatives in close collaboration with product management and engineering teams, boosting user satisfaction by 50% (as measured by NPS and user surveys).

  • Built and managed the Qooper Enterprise Design System to streamline product development and reduce design-to-development friction.

  
  

• Sr. Product Designer
  Firefly -  Istanbul, Turkey - Hybrid
  Nov 2019 - Feb 2021
  
  

  • Owned end-to-end product design across web and mobile platforms, leading major redesign initiatives that increased product engagement by 30%.

  • Executed targeted user research to uncover core user needs and shape the overall product design roadmap.

  • Partnered closely with Product, Engineering, and Business leadership to bridge the gap between design vision, business goals, and technical execution.

    
    

• Sr. UX & UI Designer
  LC Waikiki - Istanbul, Turkey - On Site
  Sep 2017 - Nov 2019
  
  

  • Headed the UX and UI design for complex, large-scale enterprise applications across desktop, mobile, and web.

  • Facilitated design sprints, targeted UX research, and interactive workshops to translate complex business requirements into seamless user flows.

  • Coordinated closely with business analysts and development squads to ensure design integrity throughout the end-to-end delivery process.

  
  

• Sr. UX & UI Designer
  Avon -  Istanbul, Turkey - On Site
  Feb 2014 - Sep 2017
  
  

  • Shaped the digital design vision and user experience strategy for Avon Turkey's representative portals, e-commerce platforms, and mobile applications.

  • Led and mentored the digital design team, driving creative direction for major digital campaigns and optimizing sales conversion rates.

  • Directed end-to-end redesign initiatives (UI/UX) across core digital products to optimize user engagement and sales conversion.
    
    

Earlier Experience

• Sr. Web & Visual Designer, Electro World Turkey, May 2012 - Jan 2014

• Web Designer, Kariyer.net, Sep 2005 - Nov 2011

• Web Designer, Freelance, Aug 2003 - Aug 2005

Education

• Anadolu University, Bachelor's Degree - Business Administration

• Sakarya University, Associate’s Degree - Information Management

Licenses & Certifications

• Google AI Professional Certificate, Google - Jul 2026

• Artificial Intelligence and Productivity Tools, Marmara University - Jul 2026

• UI / UX Design Specialization, California Institute of the Arts - Jun 2021

• Foundations of User Experience(UX) Design, Google - Jun 2021

• Creating a Great User Experience for Mobile Apps, University of Leeds - Dec 2020

• Digital Skills: Mobile, Accenture - Feb 2019

Skills

• Tools & Software: Figma, Sketch, Adobe CC, HubSpot, HTML/CSS, Figma AI, Claude Design, ChatGPT.

• AI & Innovation: AI-Driven Design Workflows, Generative AI for UX, Prompt Engineering, AI-Assisted Prototyping, Human-AI Interaction Design.

• Product Design & Design Systems: Design Systems, Design Strategy, UI/UX Design, Interaction Design, Wireframing & Prototyping, Information Architecture.

• UX Research & Analytics: User Interviews, Usability Testing, Mixed-Methods Research, User Personas, Data-Informed Design Decisions.

Languages

• English: Professional working proficiency

• Turkish: Native or bilingual proficiency

• German: Elementary proficiency